Bacardi
Delight, hospitality, and brand experiences that bring people together
When professional hospitality concepts meet strong brand worlds, the result is experiences that leave a lasting impression. This is precisely where the collaboration between Velomax and Bacardi comes in.
With their venues, events, and dining concepts, Velomax creates spaces for community, enjoyment, and connection. Bacardi complements this vision with internationally renowned premium spirits, innovative brand worlds, and a keen sense of atmosphere, culture, and shared experiences.
Together, they create formats that bring people together, make enjoyment tangible, and enhance events with special brand experiences—authentic, high-quality, and close to the guests.
Bacardi is one of the world’s largest family-owned spirits companies and has stood for premium spirits, strong brands, and special moments of enjoyment for over 160 years. Its portfolio includes internationally renowned brands in the categories of rum, gin, whiskey, tequila, vermouth, and liqueurs. Through partnerships in the food and beverage, retail, and event sectors, Bacardi develops modern brand experiences and connects people through culture, music, hospitality, and shared moments.